The only thing that sustains your website is its traffic.
The more organic traffic your website can generate, the better. Organic traffic generation is the primary objective of SEO. In an ideal world, organic traffic consists of quality leads genuinely interested in your products or services.
Below are the top five ways you can boost your website’s organic traffic, to help it excel at SEO and rise above the sea of irrelevant companies out there:
- Compress Your Images
High-definition images can kill your webpage loading times, and if you have loads of them on your website, you can kiss fast page load speeds goodbye.
The good news is that there is a simple fix for this problem – compress your images before loading them on your website.
There are several online platforms you can use to compress your images into website-friendly sizes, without any major quality reduction.
- Minimize Orphan Pages
Orphan pages are pages that do not have internal links pointing to them.
That might not sound like a big deal, but these pages can be an issue for several reasons.
If no other page links to those pages, it is likely that Google will not discover and index them either. So, if you are not linking to them internally and Google is not indexing them externally, it will be challenging for your audience to find them.
Audit your website to uncover orphan pages you might not know about or remember.
- Backlinks
Whenever other sites link to your site, a backlink is created.
Backlinks are essential because they help Google see your site as a reputable, authoritative source of information.
By building good backlinks your website will rank higher in organic search results and increase organic traffic. For ideas on how to create the perfect backlinks, use a reputable SEO agency in Manchester.
Search engine optimization is essential for businesses to increase visibility, improve user experiences, and generate organic traffic.
- Improve Page Speed
Page speed is a major ranking factor for mobile and desktop searches, and it has been for years.
It is a simple concept to understand. Faster-loading websites are more enjoyable to use and improve the user experience. Which is something Google prioritizes.
One of the things you can do to improve your website’s page speed is to use a content delivery network (CDN) to store your website content on multiple servers across the globe. When a browser visits your website, the content is loaded from the server closest to their location.
That simple step will significantly increase your website’s page load speed.
- Simple Language
Depending on your website, people of different ages, nationalities, and educational backgrounds will read your content – including native and non-native English speakers.
Use simple, easy-to-read language that everyone can understand.
Avoid complex jargon, expressions, and articles. You can use technical terms, but only if you are sure that your target audience is familiar with the topic.
Readability is essential for brands, and it will help boost your business’s organic ranking.
Take Away
Content is king, but it is worthless if no one is visiting your website to see it.
Use the above five tips to maximize your website’s organic traffic, boost sales, and enhance visibility – the ultimate trifecta for digital marketing goals.
