Breeze is a low-cost carrier from the United States, which received quite a lot of attention in the last months, after its founder David Neeleman, who was also involved in the creation of JetBlue, Lufthansa and WestJet, officially opened breeze airways to the public, with the mission to provide passengers with a Seriously Nice flying experience at low prices. In this article we will look at how breeze airways is positioning itself in the industry and even more importantly, what services they are offering to the consumers and what travelers can expect from this new low cost carrier.
What is Breeze Airways?
Breeze Airways is an American low-cost carrier airline formed in 2021 by David Neeelaman. Having previously established airlines targeting the client, Neeleman founded breeze airways to serve less-connected domestic routes through non-stops. This means that this Airways has created a competitive advantage to offer affordable, convenient and comfortable air transport to travelers.
On this week’s episode of the Heart & Hustle, we speak with the founder of Breeze Airways to discuss their unique approach to enterprise.
Low ticket price with “Freely Nice” service.
Breeze aims to make air travel cheap and yet serve its customers with efficiency and professionalism which the company likes to refer to as “Seriously Nice”. Potential: Breeze Airways can maintain the Main Street pricing strategy because the company targets the underutilized routes and airports where ticket prices are relatively cheaper. It has been observed that due to its quality service along with the prices lower than that of most competitors, Breeze Airways has been successful in winning a satisfactory number of customers to be accepted as a low-cost flight provider.
Today’s Flute and Best Operations
The airline currently uses a young fleet mainly the Airbus A220 and Embraer E-jets, which are recognized as efficient and comfortable aircraft. These aircraft thus enable breeze airways to maintain a low operating cost through which it passes the savings to the consumers. Also, the functional and operational excellence and simplified services enable Breeze Airways to keep prices affordable.
The Upside of Traveling with Breeze Airways
Seamless Travel Options
The booking and travel have been made easier with the help of breeze airways which provides an easy to navigate website and user-friendly application where travelers can conduct bookings, check-ins and the management of their travel without significant problems. Subsidiary Fare types have also been provided by breeze airways ranging from the main economy, and other packages. This flexibility means that travelers can always decide to acquire the amount of services they wish hence making their travel affordable.
Focus on Underserved Routes
This is one of many attractive aspects of the airline: a large portion of its weight lies in stop-gap routes. Breeze Airways targets underserved smaller cities not easily connected by direct flights thus saving time than having to make connections. To the passengers in the various smaller cities, these airlines has served as an important carrier that adds to the desired connection all across the United States of America.
A few Disadvantages of Breeze Airways
Limited Flight Network
All the same, these airlines have been seen to make a huge difference in the market but the flight connections it offers are far stretched compared to other commercial airlines. Right now, this airline only targets mid-sized and smaller cities while it can be inconvenient to travelers who require international flights or many connection options. Nevertheless, they have growth strategies and their networks are expected to expand with time to eliminate these drawbacks.
Additional Fees for Extras
Like with most other low-cost carriers, breeze airways provide extra services at an extra cost, including seat choice, baggage check, and catering. Although such fees ensure that base flight ticket prices remain low, they may turn out to be expensive to the travelers looking for a variety of services. Still, most of the passengers believe that besides the mentioned fees, breeze airways remain relatively cheap and provides sufficient service level.
Comfort and Service Pledge from Breeze Airways
Spacious Seating Options
Compared to many other low-cost airlines, this airline offers their passengers comfortable seating, as well as extra options for even more comfortable seats. Some benefits of the Airbus A220 for the airline include; There is adequate leg space for passengers aboard the aircraft that the airline utilizes, and the cabin is less noisy. Breeze Airways’ goal of making passengers comfortable during a flight is certainly one that is not easily paralleled when considering this budget airline.
Customer Service Commitment
Breeze Airways aims to provide customer relations in their service, and their main strive is to offer ‘Seriously Nice’ experiences. Some of the comments from clients related to customer services include friendliness of service providers, proper management of customer complaints hence a good reputation of breeze airways. Because of their focused aim of ensuring that the company’s customers are happy, this airline has become a more preferred airline by many clients in terms of great services as well as pocket-friendly services.
Breeze Airways’ Digital Focus
An iPhone App and Website That Is Easy to Use
Breeze Airways has recognized the importance of an effective and user-friendly online presence for sales and booking of, and communication about, flights. Passengers using the breeze airways app and website, can purchase tickets and select the seats as well as check-in online with ease. It accomplishes this not only for passengers but also to enable the airline to achieve favorable operational costs and, consequently, affordable ticket rates.
Opportunity to Optimize the use of Digital Support
Using an App and the website are easy but there is still a lot that could still be done concerning customer support options. There is a complaint from some of the users that after they have engaged the app, they have had to wait for a long time for the response that comes in the form of help when making last minute changes in travel plans. Increasing the engaging level of digital support can affect the positive outcomes of the passenger and can lead to the greater satisfaction of the customers to patronize services of breeze airways.
Environmental Initiatives
Fuel-Efficient Fleet
Another consideration is that breeze airways uses efficient fuel capacity, which means the firm serves as an environmentally friendly travel agency. By constantly updating their fleets, the airline achieves both operational cost efficiency and contributes positively to the international fight against climate change. Stakeholder awareness of environmental issues makes breeze airways’ focus on the same a plus for the company in the current market.
Sustainability’s New Opportunities
However, this airline is still developing the direction toward sustainable development, so there is potential for growth. Some measures that can improve the environment, the airline can take include: establishing recycling initiatives, selling sustainable products on the flight and also eradicating carbon footprint. The decision to launch new sustainability strategies in the flights and services provided by breeze airways is useful since it introduces different consumers to responsible travel.
Conclusion
Therefore, breeze airways are making its own specific market in the airline business with prices, their concentration on the cities that are served by few airlines, and the company’s commitment to deliver a Seriously Nice experience to its passengers. Despite the potential risks, current inefficiencies, and prospects for growth, breeze airways have begun to foster permanent changes in the domestic air travel market in the United States. Breeze Airways aims at offering mainly comfort, customer services, and sustainability, which means that it will be able to make a significant market share in the budget flying services making it favorable for passengers.
